A contemporary and elegant approach towards a brand identity for Sarah McNally. Sarah is an Occupational Therapist based in Dublin, Ireland. The new visual identity expresses her character and nature; warm, considerate, reflective, and compassionate.

Subtle meanings have been hidden within the elements. For instance, the solid letter ’S’ of the logo represents Sarah, with the disjointed ’S’ representing her clientele. The colour palette transmits a friendly feminine style, with the pink and light purple reflective of Sarah herself and the dark blue representing strength.

To visit Sarah’s site go to http://sarahmcnally.com